The Next Wave in Business – “Big Waves Start Small”

Purpose will serve all: People, Planet and Profit alike.

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1 Comment

  1. Marcus Podorf Author June 16, 2017 (11:50 am)

    Hi Stefan,
    totally agree on this, thanks for clearing some old paradigms, especially the spiritual ones… ;) I believe it’s the purpose that emerges: what’s our intention? What do we want to create together? And what does it mean for making business together on a eye on eye level. Purpose is nothing spiritual but the core meaning and value of every business and brand: the founding principles. (Why do we do this?) … it’s often lost in sight during the project processes and collaboration with bigger teams.

    That’s exactly what makes Apple such a different company: We want to leave the planet better than we found it. That’s the reason why we think different. That’s the reason why we have people and planet first in mind. Profit comes in the natural way through the belonging this belief system creates. It aligns all stakeholders and customers.